SPORTING LIFE AND NIKE OPEN WOMENSPORT STORE
By Adnews Staff
Toronto-based Sporting Life and Nike Canada have opened a store called Womensport. Sporting Life is a sporting goods retailer with four Ontario locations. Nike is a manufacturer of sports footwear, apparel, equipment and accessories. The Womensport store, located in the Bayview Village Shopping Centre in Toronto, will sell Nike footwear, apparel and equipment designed for women. The store is also intended to be a place for women to learn about new fitness trends. Patti Russell, director of fashion and co-owner of Sporting Life, said Womensport will be a one-stop shopping experience for a women's athletic needs. Promotional plans for the store include a grand opening event on April 5. Organized by Cossette Communication-Marketing of Toronto, the agency that handles advertising for Nike Canada, the opening will feature live demonstrations of Ballet Boot Camp, Yoga and Pilates along with giveaways and other activities.