G2M RETAINED BY FUEL INDUSTRIES
By Adnews Staff
G2M Strategic Public Relations and Communications has become the agency of record for Fuel Industries. Ottawa-based Fuel is a digital media company specializing in interactive marketing. Its clients include GM, Pepsi, Nike, BMG and Canada Post. Toronto-based G2M was one of several agencies referred to Fuel. The firm reseived the assignmnt after making several presentations, said David Terry, president of G2M. The agency will construct a public relations program for Fuel that will attempt to increase awareness of the company in the North American digital media industry. Previously Fuel had not done any public relations activities.
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