DANIELS HIRES ECHO
By Adnews Staff
Toronto-based The Daniels Corporation has appointed Echo Advertising, also of Toronto, the agency of record for its new condominium project called Festival Tower. Echo was one of three agencies that pitched for the business. The condominium will be built above the Festival Centre, which will house The Toronto International Festival Group. Echo will handle media strategy and buying as well as print and outdoor advertising and Web design. The advertising will target consumers in Toronto, New York and Hollywood. The Festival Tower is a joint project between Daniels and film producer Ivan Reitman.
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