ROCHE MACAULAY BECOMES LOWE ROCHE
By Adnews Staff
Toronto-based Roche Macaulay & Partners has changed its name to Lowe Roche as part of a closer alliance with agency network Lowe & Partners Worldwide. Lowe has held a minority interest in Roche since 1996. The new name will be accompanied by a new logo and an updated Web site. According to Brett Marchand, the Lowe Roche name is a better reflection of "who we are." Marchand said that the agency has recently been winning new business through the network and has been using its capabilities to help current clients. The ownership and management of the agency are not affected by the name change.
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