PEPSI ROLLS OUT NEW PACKAGING
By Adnews Staff
Pepsi-Cola Canada of Mississauga has begun rolling out new packaging for Pepsi and Caffeine Free Pepsi. The new look will be used on all Pepsi packaging including bottles, cans, and cases. It consists of a larger Pepsi "globe" along with the word "Pepsi" printed with a silver outline. Silver ice shards on a blue background also appear. Landor Associates of New York created the design. Pepsi's lemon-flavoured drinks, Twist and diet Pepsi Twist, will also get a new look soon that will mimic the regular Pepsi packaging except for the inclusion of a yellow band. Public relations for Pepsi are handled by Praxis Public Relations of Mississauga.
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