MCDONALD'S PLANS FREE COFFEE PROMOTION
By Adnews Staff
To further promote its new coffee blend, McDonald's Restaurants of Canada will give away free coffee tomorrow. The national promotion will take place at participating locations during breakfast hours. Customers will receive a free small coffee with no purchase. McDonald's introduced the new Arabica coffee earlier this month. The chain is also using television, radio and print advertising along with direct mail and public relations to promote the coffee. Television and radio creative running in the days leading up to the giveaway was temporarily changed to highlight the offer. McDonald's also used print ads in newspapers for the same purpose. Advertising for McDonald's is done by Cossette-Communication Marketing. Its public relations are handled by Weber Shandwick Worldwide.