ECHO RETAINED BY PANORAMA SOFTWARE
By Adnews Staff
Toronto-based Echo Advertising has been appointed agency of record for Panorama Software, also based in Toronto. Panorama's products are aimed at businesses in the banking, insurance, marketing, electronics, finance, food and beverage, government and telecommunications sectors. The company's agency search also considered three additional unknown Canadian and U.S. agencies. Echo will develop strategy and creative for the North American market. That work will include the re-design of the <http://www.panoramasoftware.com> Web site and collateral materials. Previously Panorama did not use an agency.
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