MOLSON INTRODUCES EX LIGHT IN QUEBEC
By Adnews Staff
Montreal-based Molson will introduce Molson Ex Light in Quebec this week. The debut coincides with the 100th anniversary of the brewer's Export brand. Ex Light will be sold in grocery stores, convenience outlets, bars and restaurants. The light beer will also be sold on tap at the Bell Centre. The product will be promoted with on-premise activities in bars and restaurants, sampling programs in grocery stores and convenience outlets and with local initiatives. A television advertising campaign will begin the week of April 14. Advertising for Molson Ex Light is done by Cossette Communication-Marketing.
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