GREY CREATES CAMPAIGN FOR MR. CLEAN
By Adnews Staff
Grey Worldwide Toronto has created a television and magazine ad campaign for the new Mr. Clean Ultimate Orange cleaning product. The ads attempt to make a link between Mr. Clean and "the power of orange." One print ad shows and orange with a sticker on it. The copy reads, "With its fresh scent, orange is the new star in our grease-cutting formula. No hard feelings banana." The television commercial shows an orange bouncing around a white background. The peel unravels and a drop of "orange essence" falls into the bottle of the cleaning fluid. The ad ends with a sequence demonstrating the cleaning power of the product. The North American campaign began on March 8.
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