REVLON CANADA HIRES HYPN
By Adnews Staff
Cosmetics company Revlon Canada has appointed Harrison, Young, Pesonen & Newell of Toronto its media agency of record. The firm was selected from a list of four finalists, after a review process described by Revlon as extensive. The other three firms in the final round have not been identified. The value of the account and the details of the assignment are also unknown. "We chose HYPN for their strong strategic capabilities and creative thinking that will help us to maximize our return on our media investments," said Revlon Canada's marketing director, Caroline Kolompar.
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