ENMAX HIRES IMPACT BLUE, VENTURE COMMUNICATIONS
By Adnews Staff
Calgary-based electrical utility Enmax has hired two agencies to handle its advertising: Impact Blue and Venture Communications, both of Calgary. Incumbent Impact Blue retains the utility's retail advertising, Web work, collateral materials and direct marketing. Venture has been assigned Enmax's brand advertising, media buying, analysis work and public relations. Brown Communications of Calgary was also considered in the review. According to Bob Cummings, vice-president of marketing at Enmax, the account was split to allow the company to act on proposals made by Venture regarding brand advertising. These ideas will be reflected in new marketing set for the fall, said Cummings.
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