SECOND CUP PROMOTES MAPLE SYRUP LATTE
By Adnews Staff
Second Cup is promoting the return of Maple Syrup Lattes to its stores on March 17. The beverage contains espresso, steamed milk, maple syrup, whipped cream and maple sugar. It was first sold last spring. Its return will be supported with a joint promotion by Second Cup and Roots. Buyers of Maple Syrup Lattes will receive $5.00 Roots vouchers. Customers at Canadian Roots stores will receive coupons that will reduce the price of a Maple Syrup Latte to that of a brewed coffee. Also, an online contest called the "Ultimate Canadian Celebration" will run at <http://www.secondcup.com> and <http://www.roots.com> from March 17 to April 13. Visitors to the sites can win a trip for two to Ottawa, Roots merchandise and copies of the 2003 Juno Awards CD. Public relations for Second Cup are handled by Strategic Objectives of Toronto. Second Cup has approximately 400 locations in Canada.