JAZZ FM91 BEGINS NEW CAMPAIGN
By Adnews Staff
Gee, Jeffery and Partners has created a new advertising campaign for Toronto radio station JAZZ FM91. The campaign includes outdoor, magazine and in-store advertising. It began late last month. Its goal is to make listeners aware of the not-for-profit all-jazz station. Three executions have been created. Each uses a musical instrument to depict a phase of the moon. In one ad an illuminated drum represents the moon. The second ad uses a trumpet, while the third uses a microphone. The campaign's tagline is "Turn on the night." A television campaign is also planned, but no details are currently available.
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