NOISE MEDIA CREATES ONLINE RALLY CONTEST FOR TOYOTA
By Adnews Staff
Vancouver-based Noise Media has created an online youth campaign for Toyota Motor Sales USA of Torrance, CA. The first annual "Toyota Rally Race" began in early February at <http://www.toyota.com>. The animated contest takes the form of a road race. Contestants choose the character they think will win a leg of the race each week. The Toyota models included in the campaign are the Matrix, Tacoma, MR2 and Celica. Co-branding deals have been formed with Microsoft's Xbox, Universal Music, Def Jam Recordings and Moonshine Music. The contest will run until the end of March.
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