YAK PROMOTES LOONEYCALL IN QUEBEC
By Adnews Staff
Toronto-based Yak Communications is promoting the introduction in Quebec of a flat rate long distance calling plan called "LooneyCall." The service began in Ontario late last year. LooneyCall customers receive 30 minutes of long distance calling within Canada and the U.S. for one dollar. The Quebec launch is being supported with print ads in Metro, a direct mail campaign and a public relations program. Advertising for Yak is done by Mitchell Shore Creative Services of Toronto. Public relations are handled by The Communications Group, also of Toronto. The service will next be brought to Manitoba, Saskatchewan, Alberta and British Columbia.
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