GLOBAL KNOWLEDGE BEGINS XBOX PROMOTION
By Adnews Staff
Global Knowledge Canada, based in Kanata, ON, has begun a promotion intended to attract new students. Sstudents who register online for a classroom, virtual classroom or e-Learning course, valued at $1,500 or more, will receive a free Microsoft Xbox video game console. Global Knowledge offers IT education and vendor certification programs. To qualify for the Xbox giveaway, classroom and virtual classroom courses must be completed before June 27, while e-Learning courses must be purchased before that time. Marketing support for the promotion includes postcards, emails, online advertising and public relations by Strategic/Ampersand of Toronto. Global Knowledge "soft-launched" the Xbox promotion earlier this year, according to Richard Gordon, vice-president and managing director of Global Knowledge Canada. "With the additional marketing support, we anticipate this will be our most successful promotional campaign to date," he said.