OTIS SAUTER LEGER AND PUBLICITE MARTIN FORM ALLIANCE
By Adnews Staff
Otis Sauter Léger and Publicité Martin have formed a strategic alliance. Otis Sauter Léger recently acquired a 50% stake in Publicité Martin and expanded its Montreal office to include the operations and staff of that agency, according to senior partner John Sauter. The strategic alliance was formed soon after. Otis Sauter Léger's services, including those of its Continuum and Periscope.ca divisions, will be offered to Publicité Martin clients. Continuum specializes in relationship marketing while Periscope.ca specializes in Internet services. Publicité Martin's services, which include advertising, brand image management, planning and media positioning will be offered to Otis Sauter Léger clients in Quebec. Otis Sauter Léger also has an office in Toronto. Both agencies will remain independent and operate under their respective names.