RTO ENTERPRISES BEGINS RE-BRANDING EFFORT
By Adnews Staff
RTO Enterprises of Edmonton will consolidate its retail operations under the name "easyhome." RTO is a rental-purchase company that operates stores under the names First Choice Rent to Own, Louer Pour Acheter, North American TV & Appliance Rental, RTO Centers and RENTOWN. The first phase of the re-branding will be the modification of its 136 stores in Canada. The physical appearance of the stores will be altered through re-modelling, new fixtures, new in-store materials and new exterior signage. The latter will incorporate RTO's new colours of pumpkin, blue, green and white. Once the renovations are complete, expected by May 3, the new brand will be incorporated into RTO's print advertising, which is created in-house. David Ingram, president of RTO Enterprises, said the company may also use online, television and radio media in its marketing plan. RTO Enterprises used Meadwell & Associates of Mississauga to develop the easyhome branding.