STRATFORD FESTIVAL DEBUTS 2003 CAMPAIGN
By Adnews Staff
A multimedia advertising campaign is promoting The Stratford Festival of Canada's 2003 season. The campaign, created by Toronto-based Echo Advertising, uses the tagline "Anything you can imagine." Radio, direct mail, outdoor and print advertising has been created. Barry Avrich, president and chief operating officer of Echo, said the campaign will initially focus on the festival's entire season, which runs from April to November. Later executions will focus on individual productions. The campaign is running in Ontario and bordering U.S. states. Echo has been the agency of record for The Stratford Festival since 1998.
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