ULTIMA PROMOTES SOURCE YOGURT
By Adnews Staff
Ultima Foods, based in Longueuil, PQ, has released a television commercial to promote the national roll-out of its Source yogurt. The product was released in Quebec last year. The brand is aimed at health-conscious women. Source contains added Vitamin A, D and calcium, but no white sugar or aspartame. It comes in strawberry, raspberry, blueberry, peach, blackberry, fieldberry, citrus tango, nectarine and red fruit flavours. The television advertising campaign, running in Ontario only, shows a blindfolded woman guessing the ingredients in Source yogurt. The campaign, created by Bos of Montreal, will run until Feb. 9.
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