TD CANADA TRUST BREAKS RSP CAMPAIGN
By Adnews Staff
TD Canada Trust has begun a new RSP campaign that highlights specific products offered by financial institution. Print advertising, free-standing inserts and online banner ads are promoting the bank's five-year Redeemable GIC and the TD MAP Managed Assets Program. The creative makes use of TD Canada Trust's captions device, in which statements, comments or questions float over peoples' heads. The campaign, created by FCB Toronto, will run until the end of February. Public relations are being handled by National Public Relations.
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