INTEGRATED HEALTHCARE AND ALLARD JOHNSON AMALGAMATE SERVICES
By Adnews Staff
Integrated Healthcare Communications and Allard Johnson Communications have amalgamated their Continuing Healthcare Education services. Toronto-based Integrated Healthcare specializes in CHE programs. Allard Johnson is a marketing and communications agency with offices in Montreal, Toronto and Ottawa. Both are owned by Maxxcom. Allard Johnson will focus on strategic advertising and brand development services, while Integrated Healthcare will provide continuing healthcare education services. Sheila Rivest, president of Integrated Healthcare, said the amalgamation allows both companies to realize efficiencies. Mario Daigle, executive vice-president of Allard Johnson Montreal, said the amalgamation lets each business capitalize on its strengths to provide better value for its clients.