TRIBAR SIGNS NEW ADVERTISERS FOR VIDEO BOARD
By Adnews Staff
Toronto-based Tribar Industries has signed three new advertisers for its video billboard along that city's Gardiner Expressway. Advertising for JetsGo, Pizza Pizza and Cadbury Beverages has replaced the McDonald's creative on the structure. McDonald's had advertised on the board for two years. JetsGo has booked the top vinyl board area, one panel of the tri-vision board and a 10-second video clip. Pizza Pizza and Cadbury have each booked one panel of the tri-vision board and 10-second videos. The three advertisers, all Media Dimension clients, will appear on the board for at least a year, according to Colin Burns, managing director for Toronto-based Media Alternatives, which handles sales representation for Tribar's video boards.