IRVING TO PROMOTE ROYAL TISSUE
By Adnews Staff
Irving Tissue of Dieppe, NB has begun producing the Royale line of tissue products. Last year when Irving purchased Procter & Gamble's Toronto tissue plant, the consumer paper products company also acquired the Royale trademark and brand name. Royale products include bathroom tissue, facial tissue, towels and napkins. Irving Tissue expects to have its Royale products in-stores nationally this month. Print and television advertising, created by the company's agency of record Cossette Communication-Marketing, is planned, but no details are currently available. Irving Tissue also produces and distributes the Majesta brand of tissue products in Canadian Wal-mart stores.
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