BRITISH AIRWAYS BEGINS LONDON PROMOTION
By Adnews Staff
British Airways is promoting a seat sale. The "London for Free" initiative involves reduced round-trip prices to London from Vancouver and Toronto along with two free hotel nights in London. Nine hotels are participating in the promotion: Central Park, Royal National, Kensington Close, Plaza on Hyde Park, Paragon, Gresham Hyde Park, St. Giles, Thistle Kensington Palace and Jolly St. Ermin's. The promotion will run until Jan. 16 for travel between Jan. 14 and April 14. The airline will also give customers a $10 discount if they book their trip at the <http://www.britishairways.ca> Web site. Print advertising in The Globe and Mail and Toronto Star newspapers is promoting the deal. Created by M&C Saatchi of New York, the print ads are being supported with an online campaign. Media planning and buying was handled by Optimedia of Toronto.