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INVEST UK HIRES FLEISHMAN-HILLARD CANADA

Invest UK has hired Fleishman-Hillard Canada as its public relations agency in Canada. Invest UK is an agency of the British government that promotes the United Kingdom as an investment location. Fleishman won the account in a competition with an unknown number of agencies. Previously Invest UK handled its public relations and communications activities in Canada in-house. Fleishman and its associated company Proximity Canada will develop a program intended to foster the UK's image as the first choice in Europe for Canadian foreign investment. Proximity Canada is a relationship marketing agency that provides direct marketing, data analytics, interactive services and sales promotions. The Invest UK program will include lead generation, media relations and event support.

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