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PMB RELEASES MAGCUME DATABASE

By Adnews Staff

Print Measurement Bureau will release its new MagCume database today. Toronto-based PMB provides Canadian print measurement and related marketing data to its company members. The MagCume database is a compilation of weekly reach build patterns for 96 publications. "MagCume is truly a step forward for the Canadian magazine industry," said PMB president Steve Ferley. "Planners and buyers can now look at magazine reach on the same week-by-week basis as other media." Future plans for the updating or expansion of the database have not been determined.

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