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NINTENDO TO INTRODUCE GAME BOY ADVANCE SP

Vancouver-based Nintendo of Canada will release a re-designed version of its Game Boy Advance portable video game system on March 22. Nintendo debuted the original Game Boy in 1989. Subsequent versions have included the Game Boy Color and the Game Boy Advance. The new device includes an improved screen light, a flip-screen design and a rechargeable Lithium-Ion battery. The device will play all current and future Game Boy Advance games. Existing accessories for the Game Boy line will also be compatible with the new system. The Game Boy Advance SP will come in two colours: cobalt and platinum. Advertising for the system will be done by Leo Burnett of Toronto. Public relations for Nintendo are handled by GCI Group of Toronto.

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