SAMSUNG HIRES EDELMAN
By Adnews Staff
Samsung Electronics Canada of Mississauga has appointed Edelman Canada its public relations agency of record following an agency review. "We are impressed with the Edelman Canada team and their understanding of the Canadian marketplace," said Louis Kim, corporate marketing manager for Samsung. "We anticipate our collaboration with Edelman Canada will help us raise the visibility of our company and unique products to Canadian consumers." Edelman's New York branch already works for the Samsung in the U.S. HWH Public Relations of New York also handles some of the company's U.S. public relations activities. Edelman Canada will lead Samsung's Canadian communications program, which includes public and media relations. Samsung's previous agency was Communications Mecca of Montreal.