COKE PREPARES NEW MARKETING CAMPAIGN
By Adnews Staff
Coca-Cola of Atlanta, GA, will reportedly begin a new marketing campaign for its Coke Classic brand today. According to a Financial Times report, the campaign will be the first since Coca-Cola stopped its "Life Tastes Good" program in the U.S. last year. The campaign will include television commercials, print advertising and sponsorship programs, the report said. It will begin in North America before rolling out internationally. Berlin Cameron/Red Cell of New York is the lead agency on the campaign, the report said. The article also states that people close to the campaign said the word "real" is part of the tagline.
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