PIZZA PIZZA BEGINS HOT & FRESH PROMOTION
By Adnews Staff
Pizza Pizza has begun a new promotion called "Student's Rule" at the "Hot & Fresh Radio" section of its Web site at <http://www.pizzapizza.ca>. Hot & Fresh Radio is an area of the site created in conjunction with Sound Source Networks. It offers six radio channels, online pizza ordering, contests and chat rooms. The promotion is the first for the area since it went online on Labour Day weekend. During the contest, Ontario students can submit a music mix. Beginning in mid-November, weekly winners will record one-hour programs to be aired online. Every four weeks listeners will vote for the best DJ of the month. At the end of the school year the monthly winners will compete against each other. The contest is being supported with email and with cards distributed at Pizza Pizza locations. Radio advertising broke the week of Oct. 14. Online advertising and in-store posters are also in use. The contest and the advertising were created jointly by Pizza Pizza and Sound Source Networks.