MICROSOFT CREATES CANADIAN XBOX WEB SITE
By Adnews Staff
Microsoft Canada debuted a new Web site for its Xbox video game system yesterday featuring Canada-specific content and promotions. The site, located at <http://www.xbox.com/ca>, also contains reviews of Xbox games and interviews with Canadian game developers. Xbox Live, the console's online gaming service, will be promoted on the site when it launches on Nov. 15. Microsoft has begun an email campaign aimed at Canadians registered with Xbox.com to attract visitors to the new site. "No other country in the world made as much noise as Canada did when asked whether they would like their own site within Xbox.com," said Rahul Sharma, editor of Xbox.com/ca. "We have more than 60,000 Canadians registered at Xbox.com and our goal is to become the number one online source for Canadian-specific gaming content and product news." Public relations for Xbox are done by High Road Communications of Toronto.