HOME HARDWARE PROMOTES FOUR PRODUCTS
By Adnews Staff
Home Hardware Stores Ltd. of St. Jacobs, ON is promoting four new products with television advertising from Sharpe Blackmore Euro RSCG of Toronto. The products are the Retract-a-Bit mini, the Flo 'n Go Enviro Pump, the Flip Grip and the Natura Cloth. In each ad a Home Hardware dealer presents the product in a "problem/solution" scenario. The Retract-a-Bit mini and Flo 'n Go spots broke earlier this month. The Flip Grip and Natura Cloth ads will be released this week. The Retract-a-Bit mini is a pocket-sized screwdriver with five bits and a ballpoint pen. The Flo 'n Go is a device that attaches to gasoline containers to prevent spills. The Flip Grip is a set of pliers that convert from flat nose to needle nose. The Natura Cloth is an eight-layer cleaning cloth. The four commercials will run until Christmas.