SOYAWORLD SEEKS SO GOOD RECIPES
By Adnews Staff
Soyaworld Inc. of Burnaby, BC is holding a contest for its So Good soymilk brand. The "So Good Comfort Food Recipe" contest will run until Oct. 31. Entrants must submit a favourite comfort food recipe either at the <http://www.sogoodbeverage.com> Web site, by email or by post. Two winners will receive a day at a spa for themselves and a guest. Their recipes will be revised using soymilk and other substitutes in place of cream, milk or other high calorie ingredients. The revised recipes will appear on the Sogoodbeverage Web site. A public relations program will also be built around the recipes. Postcards promoting the contest were distributed at the CIBC Run for Cure event on Oct. 6. The postcards are also being distributed through dietitians. Public relations for Soyaworld are handled by Argyle Rowland Worldwide of Toronto.