UNILEVER CANADA PROMOTES IMPERIAL CULINESSE
By Adnews Staff
Unilever Canada has begun a national advertising campaign to promote a new product called Imperial Culinesse. The creamy vegetable oil is intended to reduce cooking and clean up times because its doesn't burn or spatter, according to the company. The campaign includes television advertising, a product Web site at <http://www.imperialculinesse.ca> and in-store promotions including product demonstrations, sampling and point-of-sale materials. Street giveaways of the product are also planned for Edmonton, Calgary, Toronto and Montreal. Advertising for Imperial Culinesse is done by Ogilvy & Mather of Toronto. Public relations are being handled by National Public Relations.
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