MINUTE MAID INTRODUCES HARRY POTTER PACKAGING, CONTEST
By Adnews Staff
Minute Maid will roll out themed packaging for 12-can packs of orange, apple and cranberry juice and for Minute Maid and Five Alive drink boxes this week. The packaging is part of a merchandising program tied to the upcoming movie Harry Potter and the Chamber of Secrets, which will open on Nov. 15. The program also includes a contest during which customers can win one of three 10k gold Golden Snitch replicas or one of 30 Golden Snitch clip watches. Contest entry forms are being distributed through the <http://www.minutemaidforlife.com> Web site and through in-store displays. A 30-second television commercial airing on Teletoon is promoting the contest. The packaging and in-store displays were created by Square Peg of Toronto. Minute Maid is part of the Coca-Cola Co. Coca-Cola will also begin a Chamber of Secrets merchandising program this week as part of the company's global sponsorship of the Harry Potter movies.