CARA HOLDS HARVEY'S AGENCY REVIEW
By Adnews Staff
Cara Operations Ltd. of Mississauga has begun an advertising agency review for its Harvey's chain of restaurants. Cara has decided to use separate agencies for its Harvey's and Swiss Chalet chains. Ambrose Carr Linton Carroll Inc. of Toronto, which previously handled both accounts, will retain the Swiss Chalet business. The Harvey's review process will take place over the next two months. Cara has invited an unknown number of firms to participate in the review. A decision is expected by December. Public relations for Cara, Swiss Chalet and Harvey's are handled by Strategic Objectives of Toronto.
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