HONDA PROMOTES UPCOMING ELEMENT ON-LINE
By Adnews Staff
Honda Canada has begun an online marketing initiative to support the Honda Element. The new vehicle will be aimed at young urban consumers when its goes on sale in January 2003. Pre-marketing began in late August with the construction of a Web site at <http://www.hondaelement.ca> by Organic, Inc. of Toronto. In addition to pre-promoting the Element, the site will also be used to conduct research and gather feedback.
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