TORONTO PARKING AUTHORITY BEGINS SECRET LOT CONTEST
By Adnews Staff
The Toronto Parking Authority, which operates parking lots in the city under the Green P name, has begun a Secret Lot contest. Until Dec. 16, a radio campaign and booklets distributed at the lots will provide clues to a secret lot location. Participants enter by submitting guesses regarding this location. Approximately $50,000 in prizes are available. Print advertising in community newspapers and on bus backs is being used to raise awareness of the contest. Campbell Michener & Lee of Toronto created the contest and the supporting advertising. The contest is being managed by Precision Marketing of Toronto.
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