LABATT DEBUTS LOGO FOR JOHN LABATT CENTRE
By Adnews Staff
Labatt Breweries of Ontario unveiled the new logo for the John Labatt Centre in London, ON. Labatt secured the naming rights for the entertainment and sports centre in August. The brewer has a ten-year agreement with the City of London and arena management company Global Spectrum. The grand opening of the Centre will take place this weekend. It will be used by the Ontario Hockey League's London Knights. The logo makes use of the "John Labatt" signature. It was created by Shikatani Lacroix Design Inc. of Toronto. It will appear on the main entrance to the facility as well as at centre ice, on the scoreboard, on the Web site and on all facility and London Knights materials such as programs, tickets, schedules, media guides, print ads and television commercials.