ACA, SCHULICH SCHOOL OF BUSINESS TO OFFER MARKETING PROGRAM
By Adnews Staff
The Association of Canadian Advertisers and the division of executive development at the Schulich School of Business, York University will introduce a new marketing communications program in January. The Masters Certificate in Marketing Communications Management program is aimed at senior marketing managers. It will run for 12 days over a six-month period. Twenty-five participants will be enrolled. The program will concentrate on strategic marketing communications, market research, critical thinking, leadership skills, legal issues and future directions in marketing communications. ACA president Ron Lund said the association has received a great deal of positive feedback from members who have requested this program.
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