TRANSCONTINENTAL GROUP TO RESTRUCTURE OPERATIONS
By Adnews Staff
Montreal-based Transcontinental Group is about to restructure of its operations. On Nov. 1 the company will form three operating sectors. Transcontinental Printing - Information Products will encompass the company's printing services for publishers. Those services include newspaper, magazine, directory and book printing. The division will also include the company's Mexican operations. It will be headed by president Serge Bragdon, currently president of the Interactive Marketing division. Transcontinental Printing - Marketing Products will operate the company's printing services for commercial customers such as retailers, advertising agencies, financial institutions and corporations. These services include the printing of flyers, inserts, direct marketing materials, catalogues, brochures, financial documents, posters and specialized packaging. A search is currently underway for a president of this division. Transcontinental Media will remain unchanged. That division contains the company's publishing and distribution activities that directly reach consumers. It will continue to be led by president Andre Prefontaine.