INDUSTRIAL ALLIANCE BREAKS TV CAMPAIGN
By Adnews Staff
Industrial Alliance Insurance and Financial Services began a new advertising campaign on French-language television networks in Quebec yesterday. The commercial shows a cartoon animation of the elephant in the company's corporate logo. The elephant follows a path that is interrupted by the dreams people have for their lives, including a home, a family and a comfortable retirement. The ad also introduces a new tagline: "Votre vie sur toute la ligne (In Line with Your Life)." According to the Quebec City-based life and health insurance company, the tagline reflects the company's mission to accompany its clients through the course of their lives. The concept for the campaign was created by freelancer Isabelle Cardinal. The creative was developed in-house by Industrial Alliance. The ad will run until Dec. 20.