KIA BEGINS U.S. BRANDING CAMPAIGN
By Adnews Staff
Kia Motors America of Irvine, CA is preparing a brand campaign that will introduce its new tagline, "Make Every Mile Count." The national effort was created by davidandgoliath of Los Angeles. It consists of four new television commercials. Two will support the launch of the 2003 Kia Sorento SUV in October. The campaign will also promote Kia's 10-year/10,000 mile warranty. As the campaign continues over the several months it will encompass Kia's full line-up of vehicles. These include the Rio and Rio Cinco sub-compact cars, the Spectra sedan and hatchback, the Sedona minivan and the Optima sedan.
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