LABATT TO SPONSOR AIR CANADA GRAND PRIX
By Adnews Staff
Labatt has signed a three-year agreement by which its Bleue Dry beer will be a sponsor of the Air Canada Grand Prix. The beer will receive brand exclusivity at the race circuit. In addition to exclusive pouring rights, the brand will receive high visibility in Quebec on the weekend of the event and will gain communications and promotion opportunities aimed at the event's fan base, according to the company.
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