PALM CREATES QUEBEC CAMPAIGN FOR DUNKIN' DONUTS
By Adnews Staff
A new advertising campaign is promoting Dunkin Donuts' "bakers dozen" promotion in Quebec. The French-language campaign was created by Palm Publicité Marketing. It includes three 15-second television spots and two print executions highlighting the 15 donuts for the price of 12 offer. Each television spot features a different comic situation in which a Dunkin Donuts' counter clerk is baffled by the promotional offer. The spots also highlights Dunkin Donuts' sponsorship of "Caméra Café," a new prime time comedy program on the TVA Network. The two print executions follow the same theme as the television spots and feature the same counter clerk. The television spots are running until Nov. 25. The print ads are appearing in selected newspapers and magazines including Journal de Montréal, Journal du Québec and 7 jours.