LG ELECTRONICS RE-DESIGNS WEB SITE
By Adnews Staff
LG Electronics Canada has re-designed its Web site at <http://www.lg.ca>. A joint project between Fuzzy Co. Inc. and LG Eletronics' Web staff, the new site is part of an effort by the consumer electronics retailer to build brand awareness and strengthen customer relationships. According to the company, the updated site is less cluttered, more intuitive to navigate and designed to anticipate the way a visitor will use it. The site contains product information, a list of retailers and some product demonstrations. Public relations for LG Electronics are handled by Hill & Knowlton Canada.
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