CANON PROMOTES IMAGERUNNER PRODUCTS WITH PRINT CAMPAIGN
By Adnews Staff
Canon Canada Inc. of Mississauga will break a national advertising campaign for its imageRUNNER copiers tomorrow with a print ad in The Globe and Mail. The single-page ad depicts a large dog and a small dog. The headline is "No Matter What Size Your Network, There's An imageRUNNER For You." The ad will also run in trade and mainstream publications including Computing Canada, CIO Canada, Computer World, Directions Informatique, Canadian Business, Maclean's, Time, L'actualite and Less Affaires until the end of the year. The campaign was created by DCC Communications of Toronto. Public relations for Canon are handled by National Public Relations of Toronto.
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