JWT CREATES NEW LUBRIDERM AD FOR WARNER-LAMBERT
By Adnews Staff
J. Walter Thompson of Toronto has created a new 30-second commercial for Warner-Lambert Consumer Healthcare's Lubriderm lotion line. Called "Alligator," the ad promotes Lubriderm's new Skin Renewal body lotion and hand cream. In it, a woman talks to an alligator in a locker room. The alligator asks the woman how she maintains her skin. The tagline is "Lubriderm. Lator gator." The ad will be released this week and run until the first quarter of 2003, when a print campaign will begin. Warner-Lambert Consumer Healthcare is a division of Pfizer Canada, based in Kirkland, PQ.
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