SONY STORE PROMOTES 20TH ANNIVERSARY
By Adnews Staff
Toronto-based Sony Store will hold 20th anniversary events at its 71 Canadian locations this week. Promotions will include a contest called "Share Your Sony Experience." Entrants will be invited to submit a story, memory or experience that involves a Sony product. Prizes will include a $2,500 Sony home theatre system and 50 $500 Sony Store gift certificates. Newspaper advertising, in-store materials and a direct mail campaign will promote the contest. The initiative will also be described in the retailer's email newsletter, on its Web site at <http://www.sony.ca/store> and on Sony's corporate Web site. Advertising for Sony Store is done by MacLaren McCann of Toronto. Direct mail and e-communications are done by Lowe RMP of Toronto. Public relations are handled by Strategic/Ampersand of Toronto. Additional anniversary promotiong will continue through Oct. 14.